Gambling operators track every user action on the platform. Webmasters often don't understand why some sources bring high payouts, while others receive reducing coefficients. The solution is simple, the quality of players differs radically.
Advertisers analyze audience behavior in detail and pay only for valuable traffic. An arbitrageur can pour thousands of registrations but receive pennies if players don't meet the criteria. Understanding the evaluation system gives an advantage, and PM affiliates works with webmasters who understand quality metrics and bring players with correct behavioral patterns.
Which metrics do operators track
Advertisers collect dozens of indicators for each player. Basic metrics include time on site, number of sessions, and actions within the platform. Advanced analytics captures patterns that indicate a real interested user.
First deposit shows willingness to spend money. The deposit amount, decision speed, and payment method speak about solvency. A player who registers and makes a deposit in five minutes is more valuable than one who thinks for three days.
Session frequency demonstrates engagement. Operators love players who return two to three times a week minimum. One-time visits signal low traffic quality.
Criteria of a valuable player
Operators highlight signs of a quality user:
- Regular deposits with increasing amounts over time.
- Activity in different types of games, not hanging on one slot.
- Long sessions for several hours several times a week.
- Use of mobile applications and frequent logins from phone.
These patterns show high LTV and long-term value for the operator. Affiliate programs pay maximum rates for such players.
Fraud kills reputation
Operators recognize fraudulent traffic instantly. Bots, automatic registrations, and fake data are detected by AI systems. Mass registrations from one IP trigger blocks.
Motivated traffic kills reputation faster than fraud. Players who register for a bonus and disappear cause direct losses. Advertisers instantly lower rates or block sources forever.
Low activity after registration is also a problem. The user registered but doesn't make a deposit. The affiliate program quickly closes the source due to zero ROI.
Why should a webmaster know metrics
Understanding operators' criteria helps earn more:
- Correct choice of traffic sources according to affiliate program requirements.
- Precise targeting setup for audiences with high LTV.
- Effective warming up of users before sending to the offer.
- Receiving increased rates for stable quality. Building long-term relationships with advertisers.
A webmaster who brings valuable players receives exclusive conditions. Source reputation is more important than one-time drains.
Operators evaluate behavior in detail and pay for real value. Webmasters who understand metrics and work on quality earn stably without blocks.
